How to grow your Business

How to find your first customers

Josh ChristopherJosh Christopher
Last updated on:
February 2, 2022
Published on:
February 2, 2022

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Getting your first customer will be one of the first hurdles you will face in your business journey, and it can be a hurdle that can take a while to get over. In this article, I will be discussing how to find your first customer and cover 5 points that will make the hurdle easier to get over!


Use your network to the best of your abilities whether that is family or friends, get them to buy your product/ service or even tell them to talk about it. Depending on what you are providing, there will always be someone you know or that they would know that would be interested.

Attend Industry Events

This not only links to the above point, but people who go to these events are also looking to connect. Building relationships will be the key to success not only for achieving the first customer but for many more customers to come.

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Prospect List

Having a list of potential customers, that would be a great fit for your company. You can have different lists i.e. 3 months, 6 months, 1-year ect for companies you want to turn into customers. These will give you your own goals that you can aim for and not rely on someone inquiring about your product.


If you can build a great partnership with companies that can provide referrals, this will hold more weight through the sales process and are more likely to buy your product from a trusted referral. In my own experience, this has brought them the best companies and the biggest opportunities as people feel more comfortable buying something when the company is recommended by someone they trust.

Give a free trial

By offering a free trial of your product/ service, you will increase the chance of finding your first customer as someone will be more willing to try your new product/ service as it’s free. And when they realise how amazing it is and with some slight “nudging” from your end and potentially even a discount price, they will buy your product/ service.

By following all these points you will build traction to finding your first customer. Remember, that Sales is all about averages. The more in your pipeline, the more likely something will go through, so you have to make sure that you are covering all areas and have your finger in all pies!

About Legislate

Legislate is a contracting platform where business owners can create contracts to help grow and develop their business. Legislate's employment offer letters and contracts are key in protecting your IP and Legislate's NDAs are crucial to ensure you can have conversations and partnerships to help develop your business and brand. Book a demo or sign up today to put the confidence back into contracting.

The opinions on this page are for general information purposes only and do not constitute legal advice on which you should rely.

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