Running a successful business may look easy, but if you want people to buy your products, love them, and become loyal customers, you need to know what influences people to make purchasing decisions.
Here’s a fact, 87% of purchasing decisions from customers come from the results of their research online. And the best way your business can stand out and capture the interest of its potential customers is by having a solid brand name.
We understand that a solid brand name can be the difference between the success and failure of your business. And if you’re stuck wondering how to come up with a name for a business, then worry no more because today, we’re going to be showing you four easy steps that’d lead you to the perfect brand name.
Four Ways to Finding the Perfect Brand for Your Business
1. Evaluate Your Company's Future
Before you start looking for a distinctive name for your new company, you need to have a clear vision of what you want your company to be and achieve in the future. Knowing this will influence every move you make as you establish your brand.
But before creating your company’s brand, do well to carefully research and decipher everything you can about your startup, its target audience, sector, and industry, as all of these will play important roles in growing your business and assisting you in selecting a unique name that best represents all angles of your brand.
While gathering information about your company, focus on your rivals’ products and services, their service quality, brand identity, company names, and marketing strategy. This way, you won’t just be getting a clear idea of what works in your industry and what will not; you’ll also get a clear picture of what you'll need to do to capture the attention of your customers.
Now, after researching your company, you’ll need to combine all of the information you’ve acquired and reduce it down to the most crucial aspects that reflect the key principles of your brand.
2. Give Your Brand an Exciting Brand Tone
The ideal way to establish a name that effectively expresses your company’s authentic identity is to ensure that it has the appropriate tone that’ll elicit a strong positive response from your customers.
As an entrepreneur, you need an exciting brand tone because it reflects your brand’s personality and can immediately create a tighter relationship between your company and its audience.
And one approach to finding the perfect brand tone is to research your target audience and discover what attracts them to other brands in your sector.
Knowing your audience will help you figure out if the tone of your brand should be:
- Fun and playful
- Amiable and inviting
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3. Identify the Branding Elements for Your Business
Getting an exciting tone is crucial, but it doesn’t end there; you need to look into your company’s branding elements because these elements are the cornerstone of your business’s identity and personality.
So, take a pen and a piece of paper and jot down your thoughts about your company’s:
- Big ideas: What are the major principles of your business?
- Values: What are the personal and audience values of your brand?
- Benefits: What distinct benefits will your organisation provide to customers?
- Feelings: What strong emotions do you want your customers to have when they connect with your brand?
- Value proposition: Why should buyers select your brand instead of competitors?
After studying your company, establishing an appealing tone, and identifying your branding elements, the next step is to start thinking of words that correspond to your company’s name criteria.
When it comes to brainstorming, scouring through dictionaries and thesauruses for the best words that reflect your company’s key concepts is a smart method that can help you acquire faster results.
During your brainstorming session, concentrate on coming up with a wide selection of brand names for your company. Prepare a list of short, unique, fascinating, entertaining, and even symbolic words that will capture the attention of your audience and help your company stand out in its sector.
And if you ever get stuck thinking of unique and intriguing brand name ideas for your business, don't be scared to use a powerful business name generator to get some unique and original name ideas.
About the author
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.