Is your idea bullet-proof, but you are yet to generate revenue? Are you currently struggling with customer growth? Or maybe, on the contrary, your business is growing way too quick that you no longer have the capacity to focus on the specificities of your product? It may be a sign that you need to hire a marketing director to help out.
What is a marketing director?
A marketing director is responsible for creating promoting the company's brand, products and services. They devise marketing strategies to attain this goal through the content, website, marketing campaigns, leads and other marketing tools.
Importance of hiring a marketing director
Increase brand awareness
A marketing director is someone who can work with you to develop an effective strategy for increasing your brand awareness and expanding your audience. They'll help you find the best way to reach the people who are most likely to engage with your product or service, which will help you grow.
Generate leads
A marketing director is someone who helps companies generate leads for their product or service. They do this by creating strategies for advertising to specific audiences, using different channels like social media and ads. They also help companies build relationships with their target audience—and then keep those relationships going over time by providing content that is relevant and interesting.
Increase traffic
They'll help you increase your website traffic by improving the content on your website and developing new ways to use social media to get people to visit your site through search engine optimisation (SEO). SEO is an important digital marketing strategy that looks at improving the quality and quantity of website traffic to a website from search engines. It helps develop your brand identity so that when people see it on social media or elsewhere online, they understand exactly what it is about your brand that appealed to them in the first place—and how those same qualities apply to whatever service or product you're offering now.
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Steps to hire a marketing director
Write a job description
A good marketing director job posting is brief and to the point. It should clearly introduce your company values while explaining the expectations of the job. Distinctly outline your company's mission to attract a suitable candidate with passion and experience for the role.
Finding a candidate
Post the job on social media and networking sites and reach out to people in your network for recommendations or suggestions. You can outsource recruiters to find suitable candidates which will save you time as marketing-specific recruiters will have access to a pool of potential candidates.
Interview process
Think about the experiences and qualities you want your marketing director to possess and ask the relevant questions to gauge the candidate's suitability. Ask about previous campaigns they have worked on and how they were able to bring value to ensure business growth.
Leadership is also important as marketing directors work with different departments to implement various strategies. Consider asking the candidate how their past performance demonstrates these skills.
Find out what the candidate wishes to get out of this role to judge if the position will be motivating for them. It is vital that your marketing director understands the brand image and is able to translate this through marketing initiatives. It is always helpful to get a second opinion from someone else in the business to assess a candidate's suitability and culture fit.
Extend the job offer
Send an offer of employment to your chosen candidate. The offer letter will cover what the employee and employer will want to agree on, define both parties' obligations and rights, and outline any particular key terms.
Get your paperwork in line
Once the ideal candidate has accepted the offer, it is time to draft their employment contract.
Legislate can help you create lawyer-approved contracts on no legal budget.
To create your employment agreement:
- Create a Legislate account and select the employment agreement from the list of available contracts.
- Set the terms of the agreement and invite the employee to e-sign the contract directly from Legislate.
- Watch a Legislate tutorial on the employment contract creation process.