7 Content Writing Tips For Freelancers

Charles BrecqueCharles Brecque
Last updated on:
June 14, 2022
Published on:
June 14, 2022

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There are many benefits to freelancing—it's freeing, it's easy, and it doesn't require the boring old 9-5 schedule. Freedom alone is worth much more than a stable paycheck to some. And let's be honest, freelancers earn more nowadays.

So, how do freelancer writers get in on it? And what are the ways that they could improve their craft? Let's find out and learn more about it.

What Is Content Writing?

Content writing is about creating content for a website, blog, or other forms of media. It's used as a type of marketing that involves creating and publishing text for various digital channels, including websites, blogs, social media, and e-newsletters.

It also includes other types of written content such as press releases, email newsletters, and white papers.

Content writing aims to attract visitors to a company's website or blog by providing them with valuable information on specific topics.

Content writers may be employed by companies dealing with these digital channels or working independently, but we're talking about freelancers today.

7 Outstanding Content Writing Tips For Freelancers In 2022

The best tips are the ones that are effective and help a writer achieve something good. For freelancers, it's about providing top-notch services to their clients. Therefore, the idea of these 7 tips is to help you overcome various challenges as a freelancer. So, let's begin.

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1. Devise Strong & Intriguing Headlines

Strong headlines are one of the critical essentials of any sort of blog or website nowadays. The first thing your client and their targeted audience will see is the text's title. So, how do you formulate a gripping and robust headline?

·   Use numbers

·   Ask questions

·   The promise of information (How-to or Listicles)

If you focus on these key essentials, then you will formulate just the correct type of content you need for online marketing.

2. Avoid Redundancy & Fluff

Fluff and redundancy are some of the most significant problems of any content. If you're using redundant lines, fluff words, or anything else that doesn't belong, then your content will be dry and stale. You need to avoid that by ensuring a few things:

·   Be concise

·   Formulate short sentences

·   Write readable content

Focusing on these essentials of reducing fluff will help you create content that'll woo your clients. As a freelancer, if you show professional-level prowess, it'll surely bring them back for your services.

3. Detect Plagiarism & Produce Original Content

Plagiarism is one of the common troubles that writers face nowadays. This is something that'll be unacceptable for you as a freelancer and might even cause your clients to find someone else. Before you submit, check for plagiarism using a plagiarism checker.

A screenshot of a Plagiarism checker tool

Using a plagiarism checker will help you formulate the type of content that'll make an impact and increase the value of your services for your clients.

4. Focus On Informative Value—Regardless Of Niche Or Type

The informative value of the content is something that every client will want. Set some bounds; you can ask for a better price for your services if you have to research a little extra. However, you need to ensure your content isn't any less informative.

Whether it's a known niche or not, you need to find out more about the topic you're given to write about.

Every client will expect you to pour your energy into your content (it can sometimes be ridiculous). However, you have to ensure the content's value doesn't wane.

5. Research More, Write More

Research is the key, and you'll find that out sooner or later. Regardless of the topic, you write, the more you know, the better. If you are researching a particular niche or industry more, list them as your specialty.

This will allow your clients to grasp your abilities a little more. Therefore, focus on researching more, regardless of the topic or niche you indulge yourself in.

6. Learn Various Content Tones

Content tones are going to play a vital role in your freelancing venture. If you know various types of content tones for various audiences, then it'll help you elevate your career.

So, how do you understand various tones or content voices? By reading. The more you read, the more you'll understand how each type of audience receives content.

7. Connect With Other Freelancers: Never Back down From Asking Questions

The best way to learn more is to stay in your community. As freelancers, we learn much more from other freelancers than from teachers or mentors.

On top of that, never back down from asking questions, no matter how ridiculous or silly they sound. Learn more, and you'll see your freelancing venture take off.


These are some of the critical tips for a freelancer in 2022. Try to use various platforms like Upwork or Fiverr to earn, but elevate your craft before you get started.

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