Seedcamp invested in Primer in 2020.
Seedcamp is a European seed-stage venture capital fund which was launched in London in 2007. Seedcamp has a successful track record of being the earliest backer of a number of leading companies such as Revolut, Wise, Hopin and UiPath. Seedcamp tend to have standard investment and legal terms for the pre-seed round and will follow the terms of lead investors at the seed round. Seedcamp will lead pre-seed investment rounds but will partner with other lead investors for seed rounds. Seedcamp tends to invest £300k in exchange for 6-7% at the pre-seed level and £500k at the seed level.
Primer is a payment automation platform founded in 2020 by ex-Paypal/Braintree employees. Primer allows companies to complete end-to-end payment flows with no code whilst offering an easier and better user experience for their customers.
Seedcamp Managing Partner, Sia Houchangnia, explained that they invested in Primer because payments is highly fragmented and difficult for merchants to navigate on their own and Primer allows merchants to scale their payments with their no-code unified APU and advanced analytics solution.
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