Balderton invested in Primer in 2020.
Balderton Capital is a London based venture capital fund which invests in European founders with a global ambition. It has invested in over 230 companies since 2000 including Revolut, CityMapper and Vivino.
Primer is a payment automation platform founded in 2020 by ex-Paypal/Braintree employees. Primer allows companies to complete end-to-end payment flows with no code whilst offering an easier and better user experience for their customers.
Balderton invested in Primer because they were impressed by the founders strong combination of tech, product and commercial skills across startups and payments. Secondly, Balderton like that Primer is building a unified payments API which captures and tokenises payments data, routes transactions to the best possible provider (e.g. stripe, Adyen, ...) and is a single source of truth for Business Intelligence (BI).
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