Accel invested in Qubit in 2014.
Accel is a leading venture capital fund, founded in 1983 and based between the Bay area, London and Bangalore. Accel has successfully backed leading companies including Facebook, Hopin, Spotify and UiPath.
Qubit's personalisation platform helps brands meet the demands of the Apple, Google and Uber generation of consumers, where user experience trumps marketing hype. Built around the needs of omnichannel businesses, its technology collects detailed information about users' interactions with a website and analyses it to identify patterns of behaviour that drive onsite revenue and inspire business-wide optimisation decisions. Founded in 2010 by four ex-Googlers, Qubit is headquartered in London with offices in New York and Paris.
Accel were impressed by Qubit team's deep expertise in online marketing and their ambitious product roadmap.