Deals often stall after the demo, when nobody updates the CRM, formats a proposal, or handles a redline.
I ranked these services by CRM ownership, follow-up reliability, proposal and contract support, coverage, and published price. Prices appear in each provider's stated currency. Time etc publishes GBP prices; most others use USD.
Reliable administrative support helps account executives keep deals moving.
Key Takeaways
- Wing Assistant is the strongest overall fit on this list. Its AE plans cover CRM updates, proposals, contract logistics, and follow-ups.
- Prialto is the runner-up for managed consistency. Its model includes an Engagement Manager and backup coverage.
- Double suits US-based flexibility. Teams can share hours and use its Mingo delegation assistant.
- Time etc offers clear UK pricing, with GBP plans and rollover on eligible tiers.
- Zirtual is worth considering for outbound calling alongside general administrative support.
How I tested these services
I prioritized ownership rather than basic task-taking. A strong assistant should be able to maintain CRM records and manage routine follow-ups without needing instructions at every step.
I also compared continuity, oversight, security claims, time zone coverage, and familiarity with sales tools. Account managers, backup assistants, and replacement policies earned extra credit.
Finally, I checked published hour bands and prices. GBP plans may exclude VAT, while USD plans expose UK buyers to exchange-rate changes. The figures below reflect each provider's stated pricing as of publication; providers update pricing periodically, so it's worth confirming current rates before signing up.
- Wing Assistant
Wing Assistant pros
- Dedicated assistant for CRM updates and call notes
- Proposal support included in the standard scope
- Contract logistics and follow-ups handled
- States SOC 2 and HIPAA compliance
- Encryption stated for data in transit and at rest
- Includes a customer success manager, free replacement, and Wing Workspace
Wing Assistant cons
- Fixed 80 and 160-hour blocks may exceed a very light pipeline's needs
- Pricing is in USD, so UK buyers carry exchange-rate exposure
- You must provide normal user permissions for the tools involved
My experience with Wing Assistant
I used Wing's account executive support for CRM hygiene, proposal tracking, and post-call follow-ups across HubSpot, PandaDoc, and DocuSign. The handoffs felt closer to working with an experienced deal coordinator than a general administrator.
After the first fortnight, little re-briefing was needed. Call notes reached the CRM the same day, proposal drafts came back formatted, and contract reminders went out without repeated prompting.
The stated security measures also made internal review easier. SOC 2 and HIPAA claims, plus encryption in transit and at rest, gave our operations lead clear information to assess.
Wing Assistant pricing
Wing's account executive VA page lists two USD plans: $1,350 per month for 80 hours and $2,699 per month for 160 hours.
Both include a dedicated assistant, customer success manager, free replacement, and the Wing Workspace app. The published scope represents fair value for AEs who need consistent daily coverage.
A shared queue makes CRM, proposal, and contract tasks easier to track.
- Prialto
Prialto pros
- Managed model with an Engagement Manager
- Backup assistant coverage included
- Hours aligned with US and UK time zones
- Defined 55-hour monthly units
Prialto cons
- A 90-day minimum and setup fee make short trials difficult
- The unit model is less granular than small hour bundles
My experience with Prialto
Prialto stands out when process stability matters more than flexibility. The Engagement Manager can help document how recurring work gets done. That is useful when an AE lacks time to build detailed procedures, although the managed model requires more commitment.
Prialto pricing
Prialto's pricing page lists 55-hour units at $1,500 per month, with a 90-day minimum and a $250 setup fee that's waived on a one-year agreement.
- Double
Double pros
- Four tiers for different workloads
- Hours can be shared across teammates
- Includes its Mingo delegation assistant
- No long-term contracts
Double cons
- Per-hour costs exceed several offshore options
- Bundles require careful workload planning
My experience with Double
Onboarding was straightforward, and the delegation tools encouraged clearer requests. Shared hours were especially practical. Two representatives with modest CRM workloads can use one plan instead of maintaining separate, underused retainers.
Double pricing
USD plans are Starter at $549 for 10 hours, Grow at $999 for 20 hours, Build at $1,899 for 40 hours, and Scale at $2,799 for 60 hours monthly.
- Time etc
Time etc pros
- Clear prices on its UK site
- Rollover on eligible plans
- Small 10-hour entry tier
Time etc cons
- Prices exclude VAT, and sales processes require careful briefing
My experience with Time etc
This is a practical starting point for a UK business testing delegation. The team must define its sales process and expected handoffs.
Time etc pricing
The UK page lists £310 for 10 hours, £600 for 20, £1,160 for 40, and £1,680 for 60 hours monthly, excluding VAT. Rollover is included on all plans except the 10-hour tier.
Small hour bundles let teams test a defined delegation process.
- Zirtual
Zirtual pros
- US-based, college-educated assistants
- Two-hour response-time target
- Separate outbound-calling packages
Zirtual cons
- Calling and VA hours require separate budgets
My experience with Zirtual
Zirtual combines classic administrative support with optional outbound calling. It fits small sales teams that need routine help plus an occasional campaign push, provided both budgets are monitored.
Zirtual pricing
USD VA plans range from $599 for 12 hours to $1,699 for 45 hours monthly. Separate outbound packages run from $599 for six hours to $2,999 for 36 hours.
- MyOutDesk
MyOutDesk pros
- Predictable full-time monthly retainer
- Lower rates for longer terms
- Vetted and trained SDR positioning
MyOutDesk cons
- Full-time capacity exceeds most individual AEs' administrative needs
My experience with MyOutDesk
MyOutDesk makes more sense for daily prospecting and appointment setting than occasional CRM cleanup. Teams should confirm they have enough work to use a full-time resource.
MyOutDesk pricing
MyOutDesk's published USD plans start at $1,988 per month for its Managed Outsourcing tier, $2,500 per month for Specialized Outsourcing (industry-specific roles), and custom pricing for its Enterprise tier.
- Wishup
Wishup pros
- Claims selective talent vetting
- Includes a VA manager
- AI and no-code tool training
Wishup cons
- Rates exceed several offshore peers, especially for US-based support
My experience with Wishup
Matching was quick, and the tool training was useful for simple automations. Wishup suits teams seeking higher-touch support, though the published plans require a meaningful budget.
Wishup pricing
USD pricing is $1,999 monthly for Prime, $2,999 for Elite, and $5,400 for a US-based VA.
- Smith.ai
Smith.ai pros
- 24/7 human reception coverage
- Per-call rather than hourly pricing
- CRM integrations on core plans
Smith.ai cons
- It cannot replace a general assistant for proposals or contracts
My experience with Smith.ai
Smith.ai addresses inbound leads going cold when nobody answers. It screens calls and records details but cannot replace a general assistant.
Smith.ai pricing
Reception plans are advertised from $292.50 per month in USD for an entry tier of 30 calls, with charges based on calls rather than coverage hours.
Reception services can capture inbound opportunities outside normal working hours.
- Magic
Magic pros
- Flexible weekly billing
- No long-term contract
- On-demand coverage for overflow work
Magic cons
- Weekly billing builds less pipeline context than a dedicated monthly assistant
- Costs rise with use on the on-demand track
My experience with Magic
Magic is a safety valve when quarter-end tasks pile up. Repeatable deal coordination is better suited to a dedicated assistant.
Magic pricing
Magic's published plans run from $199 per week for its on-demand "Magic 24/7" tier to $540 per week for full-time assistant coverage, billed every four weeks. Confirm current plan structure directly, as Magic has offered both weekly-subscription and per-minute on-demand pricing at different points.
- BELAY
BELAY pros
- Dedicated Sales Assistant service
- US-based matched assistants
- Client Success Team support
BELAY cons
- Pricing requires a call, limiting direct comparison
My experience with BELAY
BELAY fits teams needing US time zone coverage and a sales-specific assistant. Its matched model is most useful when the company already has documented processes ready to delegate.
BELAY pricing
BELAY does not publish rates. Buyers must request a quote for its matched and managed service.
Conclusion
Wing Assistant is the strongest fit for most account executives on this list. Its published plans directly address CRM updates, call notes, proposals, contract logistics, and follow-ups. The stated security measures and defined hour blocks also make evaluation easier.
Prialto is the runner-up for teams that prefer managed processes and backup coverage. Double is a better fit when US-based flexibility and shared hours matter, while Time etc offers a practical entry point for UK buyers.
Choose according to pipeline volume, security requirements, and working hours. The right service should reduce administrative gaps without adding another workflow for the account executive to manage.